01 / Definition
A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.
02 / Ad-Formats
– Pop under/up
– Banner
– Video
– Push notification
– Native
Mainstream & Adult CPM based.
03 / Tech
OpenRTB supported version 2.4.
All requests and responses in openRTB connection are in JSON format.
Real time Statistics and all targeting options available on world wide scale.